EU TECH LOOP

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Digital rulebook doesn't seem to be landing on the US - EU trade negotiation table anytime soon - but it should

Digital rulebook doesn't seem to be landing on the US - EU trade negotiation table anytime soon - but it should

by Egle Markeviciute

As US-EU trade tensions rise, digital policy is still missing from the EU’s trade negotiation agenda. With global demand for cutting-edge digital services growing, real potential exists—if experts, businesses, and policymakers align on rules, standards, and shared priorities.

Russia legalizes trademark theft? Ericsson's case is only the beginning

Russia legalizes trademark theft? Ericsson's case is only the beginning

by Egle Markeviciute

Russia’s Rusklimat has acquired the Ericsson trademark under a law allowing unused trademarks to be re-registered after three years. This sets a dangerous precedent for foreign companies that left Russia after its 2022 invasion of Ukraine, raising concerns about intellectual property protection.

GPS jamming: how is Europe responding? Infra Security

GPS jamming: how is Europe responding?

by EU TECH LOOP

Radio signals hijacked, pilots losing navigation, ships drifting off course - for many European nations, these scenarios are no longer far-fetched but pressing realities. Last year, Lithuania noticed a staggering 60% jump in GPS interference, which set off alarm bells across the continent.

European data troubles—and why the upcoming EU Data Union strategy matters Data

European data troubles—and why the upcoming EU Data Union strategy matters

by Egle Markeviciute

As European data-based companies eagerly await a consultation on the EU Data Union Strategy (which is promised to be launched in 2025 Q1), it is crucial to highlight the structural issues for data sharing within Europe.

EU announces plans to include GDPR in simplification efforts: what do European startups actually need? Data

EU announces plans to include GDPR in simplification efforts: what do European startups actually need?

by Egle Markeviciute

Yesterday, EU Commissioner Michael McGrath announced that the upcoming Omnibus Simplification Initiative will also include the GDPR. While the core issues with the GDPR are unlikely to be addressed, the EU should consider expanding the discussion to better support European innovators.

EU to lower ESG reporting metrics to boost competitiveness and reduce compliance costs

EU to lower ESG reporting metrics to boost competitiveness and reduce compliance costs

by Yaël Ossowski

The European Commission aims to lower its ESG reporting requirements, recognizing the compliance costs it may imposed on firms and consumers.

Bridging the EU’s digital divide: how smarter satellite policy can close the gap Infra

Bridging the EU’s digital divide: how smarter satellite policy can close the gap

by EU TECH LOOP

The tech to close Europe’s digital divide exists—but bureaucracy and protectionism keep millions offline. The EU must cut red tape, enable competition, and adopt hybrid solutions—fiber where possible, satellites where needed. Affordable, accessible internet isn’t a luxury—it’s a necessity.

European AI whirlwind week: Paris AI summit, Le Chat, AI Liability, and GPAI Code of Conduct AI

European AI whirlwind week: Paris AI summit, Le Chat, AI Liability, and GPAI Code of Conduct

by Egle Markeviciute

European AI Whirlwind Week: Paris AI Summit focused on business, JD Vance criticized Europe’s AI stance, EU pledged €200B, while the U.S. and UK refused to sign an AI declaration. Mistral AI launched Le Chat, the AI Liability Directive was dropped, and the GPAI Code sparked regulatory concerns.

EU's e-commerce toolbox, digital fairness & the case of personalized ads

EU's e-commerce toolbox, digital fairness & the case of personalized ads

by Egle Markeviciute

The EU Commission unveiled the E-Commerce Toolbox, proposing Customs Union reform, removal of duty exemptions (<€150), stricter customs controls, and stronger consumer protections. By 2026, the Digital Fairness Act may offer restricting personalized ads, impacting both consumers and SMEs.

Cutting red tape: no time for incrementalism. Suggestions for EU policy makers.

Cutting red tape: no time for incrementalism. Suggestions for EU policy makers.

by Egle Markeviciute

With the release of the Competitiveness Compass this week, the European Commission has once again committed to cutting red tape. The ambition is commendable, but for real impact, the EU needs to avoid usual siloed, incremental actions and draw from best practices from across Europe. 

Global Gateway: The EU’s development  strategy needs a revamp

Global Gateway: The EU’s development strategy needs a revamp

by Zoltán Kész

"Global Gateway" is the EU’s €300 billion initiative to boost "smart, clean, and secure" links in digital, energy, and transport sectors worldwide, supporting emerging economies. Program's success depends on adopting new ideas, methods, and cutting bureaucracy to compete with global powers.

The future of AI regulation in the US: will Musk change his approach? AI

The future of AI regulation in the US: will Musk change his approach?

by Egle Markeviciute

Elon Musk's position on AI regulation aligns more closely with the EU than with the general MAGA narrative. Time will tell whether this stance was principled and continues or whether it was aimed at certain industry players with whom Musk has had disagreements.