Egle Markeviciute

Egle Markeviciute

  • 136 Posts
  • Vilnius, Lithuania

Posts

EU’s €700M Fines for APPLE and META: power posing or the benefit for consumers?

EU’s €700M Fines for APPLE and META: power posing or the benefit for consumers?

by Egle Markeviciute

The EU fined Apple €500M and Meta €200M under the Digital Markets Act, giving them 60 days to comply. But from a consumer perspective, are we celebrating real benefits - or are we celebrating “showing it to them”?

GPAI Code of Practice: reactions on the 3rd draft and consumer perspective AI

GPAI Code of Practice: reactions on the 3rd draft and consumer perspective

by Egle Markeviciute

The EU’s GPAI Code of Practice aims to guide AI development, but critics argue it goes beyond the AI Act, increasing compliance costs and risking exposure of trade secrets. As the final draft approaches, tensions remain between creators, industry, and regulators.

Europe’s AI Continent action plan: too lean on the simplification and data part AI

Europe’s AI Continent action plan: too lean on the simplification and data part

by Egle Markeviciute

Last week, the EU Commission unveiled its AI Continent Action Plan to boost AI adoption and leadership. While it generated buzz, much of it echoes earlier proposals—and key measures on simplification and red tape, especially around the AI Act and GDPR, remain thin.

Digital rulebook doesn't seem to be landing on the US - EU trade negotiation table anytime soon - but it should

Digital rulebook doesn't seem to be landing on the US - EU trade negotiation table anytime soon - but it should

by Egle Markeviciute

As US-EU trade tensions rise, digital policy is still missing from the EU’s trade negotiation agenda. With global demand for cutting-edge digital services growing, real potential exists—if experts, businesses, and policymakers align on rules, standards, and shared priorities.

Russia legalizes trademark theft? Ericsson's case is only the beginning

Russia legalizes trademark theft? Ericsson's case is only the beginning

by Egle Markeviciute

Russia’s Rusklimat has acquired the Ericsson trademark under a law allowing unused trademarks to be re-registered after three years. This sets a dangerous precedent for foreign companies that left Russia after its 2022 invasion of Ukraine, raising concerns about intellectual property protection.

European data troubles—and why the upcoming EU Data Union strategy matters Data

European data troubles—and why the upcoming EU Data Union strategy matters

by Egle Markeviciute

As European data-based companies eagerly await a consultation on the EU Data Union Strategy (which is promised to be launched in 2025 Q1), it is crucial to highlight the structural issues for data sharing within Europe.

EU announces plans to include GDPR in simplification efforts: what do European startups actually need? Data

EU announces plans to include GDPR in simplification efforts: what do European startups actually need?

by Egle Markeviciute

Yesterday, EU Commissioner Michael McGrath announced that the upcoming Omnibus Simplification Initiative will also include the GDPR. While the core issues with the GDPR are unlikely to be addressed, the EU should consider expanding the discussion to better support European innovators.

European AI whirlwind week: Paris AI summit, Le Chat, AI Liability, and GPAI Code of Conduct AI

European AI whirlwind week: Paris AI summit, Le Chat, AI Liability, and GPAI Code of Conduct

by Egle Markeviciute

European AI Whirlwind Week: Paris AI Summit focused on business, JD Vance criticized Europe’s AI stance, EU pledged €200B, while the U.S. and UK refused to sign an AI declaration. Mistral AI launched Le Chat, the AI Liability Directive was dropped, and the GPAI Code sparked regulatory concerns.

EU's e-commerce toolbox, digital fairness & the case of personalized ads

EU's e-commerce toolbox, digital fairness & the case of personalized ads

by Egle Markeviciute

The EU Commission unveiled the E-Commerce Toolbox, proposing Customs Union reform, removal of duty exemptions (<€150), stricter customs controls, and stronger consumer protections. By 2026, the Digital Fairness Act may offer restricting personalized ads, impacting both consumers and SMEs.

Cutting red tape: no time for incrementalism. Suggestions for EU policy makers.

Cutting red tape: no time for incrementalism. Suggestions for EU policy makers.

by Egle Markeviciute

With the release of the Competitiveness Compass this week, the European Commission has once again committed to cutting red tape. The ambition is commendable, but for real impact, the EU needs to avoid usual siloed, incremental actions and draw from best practices from across Europe. 

The future of AI regulation in the US: will Musk change his approach? AI

The future of AI regulation in the US: will Musk change his approach?

by Egle Markeviciute

Elon Musk's position on AI regulation aligns more closely with the EU than with the general MAGA narrative. Time will tell whether this stance was principled and continues or whether it was aimed at certain industry players with whom Musk has had disagreements.

Chips: how do Biden’s chip export controls affect Europe? AI

Chips: how do Biden’s chip export controls affect Europe?

by Egle Markeviciute

Tech policy circles on both sides of the Atlantic have been abuzz this week regarding outgoing President Biden’s AI diffusion or AI chip export control measures which essentially divide the EU into two tiers.

Analysis of EU innovation, consumer and tech policy